From the Library

Books and resources shaping how we think about AI, marketing, pricing, and building.

How to Win Friends and Influence People
Strategy

How to Win Friends and Influence People

Dale Carnegie — 1936

The foundational text on human interaction. Still the best framework for understanding what motivates people to say yes.

DotCom Secrets
Marketing

DotCom Secrets

Russell Brunson — 2015

The value ladder and funnel playbook. Best for understanding how to structure offers that convert browsers into buyers.

The SaaS Playbook
Pricing

The SaaS Playbook

Rob Walling — 2021

Bootstrap SaaS from zero to revenue. Covers pricing, churn, and why expansion revenue is everything.

The Pricing Roadmap
Pricing

The Pricing Roadmap

Ulrik Lehrskov-Schmidt — 2023

The CUPID model: Clarify, Understand, Price, Iterate, Design. The clearest framework for pricing that captures actual value.

Price to Scale
Pricing

Price to Scale

Rob Marsh — 2023

A practical framework for SaaS pricing strategy. Goes beyond simple tier checklists to address real market dynamics.

Human + Machine
AI

Human + Machine

Paul Daugherty & Harold Pulley — 2018

How AI is redefining what it means to be human at work. Required reading for anyone building agent-powered products.